Launching a new website is one of the most difficult tasks for business owners. When choosing a web designer to market your business, there are many important factors to consider. Most business owners know that certain things should be left to professionals. They would rather have the security that comes with choosing the best web designer.
Choose the Right Web Design Company
There are many web design companies that you can choose from. It can be difficult to choose the right one for your business.
It is crucial to choose the right digital agency. The right company can often give your business a huge boost in success.
Your website will be the first impression potential customers have. Your website will be your brand and, in many cases, it is the most powerful lead generator you have. It will determine whether people choose to do business in your company or with your competitor.
It is important that you choose a web design firm that will help reach your target audience. They can help you reach your business goals and help your business grow.
It can be difficult and even dangerous. It is especially difficult when there are so many freelancers and snake oil salespeople promising instant success and top Google rankings.
While we are here to assist, we would like to make it clear that every business has its own goals and needs. We choose who we work with and that should reflect on you. We can tell if a business is right for us, and every web designer should be honest about it. This article will help you determine if an agency is right for you.
16 Tips for Choosing a Web Design Company
1) They listen to your ideas
You are an expert in your field. You are an expert in your industry. You know your business better than anyone. You shouldn’t be working with a web designer who doesn’t listen or isn’t open-minded enough for you to think about how to market your business. Your marketing agency should be able to help you refine your ideas and improve them before putting them into practice.
2) They come up with their own ideas
Your web designer should listen to you. However, it is important to have someone who will challenge you and offer an outside perspective to your ideas, concepts, or strategy. Your business may be well-known, but your website design should be designed by someone who is an expert in design. We recommend that you take this one step further. Your website should be designed by someone who is proficient in conversion-focused web designing. You won’t get your money’s worth if a web agency doesn’t do more than nod their heads, and produces an exact copy of what you have said. Your designer should be able to bring their expert knowledge to the table.
3) They have a marketing team that is experienced
Sometimes people don’t want their site to help grow their business. Some people believe their website should just be “out there.” This may not apply to you if you are one of those people. If you want your site to grow your company, make sure that the web design company has extensive marketing experience.
Without a marketing team, a web design agency is nothing more than a Ferrari without its engine. It may look amazing, but it won’t go anywhere. It is important to be active in digital marketing in order for your website to succeed. It is not enough to look good, it has to work. You can trust that the final product will not be a paperweight if there are developers and marketers working together.
4) They are familiar with how to use a CMS
If they do not encourage a Content Management System, it is a sign that the web design company is stuck in the stone era. A CMS is essential for your website. You’ll be at a disadvantage in the market without a CMS. Web design agencies that are worth their salt should be familiar with the most popular content management systems such as WordPress, Drupal, or Magento. Your designer may recommend a static HTML website. If they suggest this, you should find a time machine to return to this decade. You can thank your designer for suggesting Wix, Squarespace, or Weebly and then move on to a web design company that doesn’t use this “10-minute-do sit-at-home” software.
5) Use responsive web design
Responsive Web Design is not a trend and is not going away. This is the best way to create a website. Google even stated so. Although there are cases where a separate mobile website may be useful, responsive web design is the best. Mobile usage is growing rapidly, so it’s important to ensure that your website is optimized for all devices. A web design agency that doesn’t know responsive design, or recommends a separate mobile site is better, is not likely to be up-to-date, and is not the right fit for your business. It’s possible with the right digital marketing agency.
6) They have case studies (or at least a portfolio)
How can you find out what to expect from a web designer or marketing agency? Look at real projects and see the finished product. Do not trust mockups of websites or screenshots of work done for unknown brands (like the one that shows a Nike website by a freelancer at a coffee shop). It’s important to view real websites that they have created, and that is publically accessible. It’s great if they share details about their goals and strategies. You can take the time to review their work and evaluate their progress. If they don’t have the work you want, it’s unlikely that you will be a good match. Be aware that it is common for the client list of more exclusive companies to become more restricted and protected as you progress up. Do not worry.
Ask them for real-life examples. It is also important to understand the type of company that you are talking with. Website design companies are usually hired to create websites. They tend to move on to the next client and build another website. Therefore, they often show a portfolio. Marketing Agencies have been hired to increase sales or achieve certain goals (like increased traffic or ROI). Because a website is a tool for them, they often showcase studies of client growth as well as statistical information to show what their work has achieved.
7) They Are Proven Track Record and Don’t Go Anywhere
The internet is constantly changing. It is important to have a web design company that keeps up with these changes so you can manage your business and not them. It is risky to trust a web design company that doesn’t exist for at least a year. There are many new web design companies opening every year, and there are also many closing their doors. The longevity of a web design business is a true indicator of its ability. A company that has been in existence for a long time is important. It should be able to sustain itself and plan to continue to grow.
A design company’s experience and talent will make them more able to adapt to the changing trends and evolve. It could be a sign they are not adapting to the latest technology and disallowing the use of CMS.
8) Conversions are important to the Design Team
Web design companies need to know more than just how to create a beautiful website. An expert team is needed to help you convert website visitors into leads. This means that they are experts in proper layout, information architecture, usage patterns, and color psychology. In today’s world, a “pretty-makes visitors-buy” approach doesn’t work. To create your site, you need to have a design team that uses proven methods and scientific data. This will increase its conversions and improve the quality of your site.
9) They have experience in multiple industries
It might seem great that your web design company only works in one industry. You might think it’s great if your web design firm only works with one industry. After all, they should be very knowledgeable about dentists if they do only create websites for them. It might be true, but you will likely end up with a website that is identical to 85 other dentist websites. Web design companies that work with many industries are more likely to create unique websites that reach a wider audience. Your website cannot be the same as all others. To be different from the rest, your website must stand out.
10) They have both, national experience and local experience
You need a web designer who understands the strategies behind both a large brand and a small local business. Your designer may not have experience working with larger businesses. Website design strategies can be very different for national and global audiences than they are for hyper-local ones. Your site’s ability to reach your business goals will depend on how well your designer understands the audiences and strategies. A web design company must be able to think big and also understand how to combine it all in a way that will help you grow your business.
11) They keep up with the latest design trends
A website that looks outdated is not what you want. Web design must keep up with current technology and design trends. A website that is modern and up-to-date will make customers more trustful. Designers who are skilled in web design incorporate the latest trends into their websites. Web designers need to be proficient in flat design, responsive design, parallax scrolling, responsive design, as well as dozens of other styles. However, they don’t have to be a fan of all the latest trends. It is important to strike a balance between the latest and established trends. Websites must be more than beautiful and fresh. They have to convert.
12) They understand and plan for the big picture
It was much simpler to call it the “internet” twenty-five or twenty years ago. A website was something that you could make with the money left over from radio commercials or yellow pages. We live in a digital age that is interconnected more than ever. Your website company should have a deep understanding of digital space in order to be able to build your website with the bigger picture in mind. They may not be able to explain the differences between on-site and off-site search engine optimization, the difference between traffic and rankings, the importance of linking building, and how citations can benefit or harm you.
13) They have a documented process for success
The best web design firms have a clear discovery procedure that leads to success. While it can change as the industry changes, or be modified to suit a particular project or unique circumstances, they still have a systematic plan that will help them succeed. This shows that the web design company has the expertise to bring similar success to your business.
14) They establish goals, measure progress, and are always improving
It’s the point where things really get moving that the best web design companies don’t stop after the website has been built and launched. If your web design company stops there, it is a sign they are not the right fit. Web designers and marketing agencies that are great at web design and marketing set goals and track their progress and continually improve their work. Today, if your website is not updated regularly, you risk losing business to your competitors.
15) They Can Be Trusted To Deliver Results
Amazing web design companies do not need to be taught how to implement a strategy once goals have been established. They will work to meet the goals agreed upon in the best way to maximize your return on investment. This will ensure that they have a positive reputation and a growing business. You may feel that you are required to watch over your web design company and instruct them on how to do their jobs. This is a sign you might need to meet with management in order to discuss expectations. If they don’t make progress, it could be a problem for your business.
16) They are not cheap
Your website is an essential part of your business. When done correctly, it can make you money. Your website can be one of the most costly parts of your business, even with a high return on investment. Many businesses see their website as their best employee, who is never sick or takes time off. A web design company that understands your business will talk with you about your budget, goals and timeline, before providing a quote.
These are the signs that they may not be right for you. You must be open to discussing the website and willing to invest. For a well-run company, a great website will provide a high return of investment. A bad website can hinder business growth and cause buyers to resentful. You cannot afford to make a mistake here.